Does your alternative egg have the vitamins and omega fatty acids that are found in regular eggs?
Vinita: OnlyEg is driven by the concept of food as medicine and food as nutrition. The priority with our current range was to maximise protein content (since that is a benefit commonly associated with consuming chicken eggs). Despite this, we are continuously striving to develop improved products that could potentially contain the same amount of vitamins and omega fatty acids as regular eggs.
Personally, I’ve tasted your eggs and can’t tell the difference. Is there any special method in preparing your eggs to achieve the same results consistently?
Vinita: At the end of the day, taste is always key when it comes to food. In developing our products, we work with partners that are renowned in the industry for feedback on elements like taste, texture, mouthfeel, and versatility. That way, the products are tweaked and refined so they achieved a certain standard before they are put out into foodservice. We have also tried to make each product incredibly easy to use, so that there isn’t an excessive amount of training required for chefs or chef assistants in the kitchen before being able to use OnlyEg.
I’m sure with all these benefits, there’s no reason to continue using regular eggs. When can consumers expect to see OnlyEg on the supermarket shelves?
Vinita: Our focus is the foodservice space for right now. However, we are keeping an eye on the retail space and are estimating to launch in 2024 for the Singapore market.
What are the challenges you faced at OnlyEg? Be it getting more consumers to adopt, getting international distributors, or getting the license to sell, etc?
Vinita: The challenge is refraining from categorising OnlyEg as solely a plant-based alternative. That becomes very limiting to the average diner. There’s more to the product. The products can and should be paired with anything, from vegan dishes to meat dishes even. The idea is healthier eating and moderation when it comes to our food, control of our diets, food security and so much more. It’s not just a vegan alternative.