Halal Seminar speakers

Dr. Abdul Malik Hassan

Vice President II, Board of Directors, Singapore Malay Chamber of Commerce & Industry

Dr. Abdul Malik Hassan, the Founder of Selera Rasa Nasi Lemak Pte Ltd, Co-Founder of Crave Nasi Lemak Pte Ltd, and Founder of M3 Oasis Pte Ltd, embarked on his journey in the family business in 1998. With a rich culinary heritage, he had the honor of representing Singapore at prestigious events like Singapore Day in New York, San Francisco, London, Sydney, Melbourne, and Shanghai. In a transformative collaboration with Kiosk Collective in 2015, Dr. Abdul Malik Hassan opened the first CRAVE outlet at HGm. Witnessing exponential growth, the venture has expanded to encompass a remarkable 50 outlets to date. The journey continues, and Dr. Abdul Malik Hassan looks forward to the exciting prospects that lie ahead in the world of culinary entrepreneurship.

Arshad Nuval Othman

Head, Sustainable Finance, Group Islamic Banking

Arshad Nuval Othman is the Head of Sustainable Finance at CIMB Group Islamic Banking and is in charge of accelerating sustainable finance and sustainability practices. He joined CIMB Malaysia in December 2019 as the Islamic Banking specialist for the Regional Financial Institutions Group, and subsequently shifted to Public Sector Group in July 2021 to cover Development Financial Institutions and Special Projects (including Sustainability). Prior to CIMB Malaysia, Arshad worked at HSBC Malaysia and AFFIN Bank as a Corporate Banking Relationship Manager with experience in covering local large corporates, multinational corporations and government-linked companies.

Azmi Abdul Samad

CEO & Principal Consultant - HalalHub Consultants Pte Ltd

Billy Anugrah

Trade Attaché - Embassy of Republic of Indonesia in Singapore

Calicia Lim

Assistant Director, Continuing Education & Training, SHATEC Institutes

Carmen Lim

Deputy Director, Food Manufacturing & Agritech, Enterprise Singapore

Carmen is Deputy Director of the Food Manufacturing & Agritech division at Enterprise Singapore, the government agency under the Ministry of Trade and Industry responsible for championing local enterprise growth. Carmen is passionate about supporting Singapore food manufacturers in achieving growth by accessing international opportunities. This is supported through the establishment of sales channels, development of resources to develop global competitive brands, as well as shaping a conducive environment from a regulation and licensing perspective. Prior to Enterprise Singapore, Carmen was from the Ministry of Trade and Industry where she worked on tourism and enterprise development policies. She graduated with a Bachelor of Laws (Honours) from the University of Bristol, United Kingdom.

Cédomir Nestorovic

Professor, ESSEC Business School Asia Pacific

Prof. Cedomir Nestorovic is Professor of Geopolitics and Islamic Business at ESSEC Business School. He is also the Director of the ESSEC & Mannheim Executive MBA Asia-Pacific. He has taught at ESSEC Business School for more than 20 years and is also the Academic Co-Director of the MBA program at the Arabian Gulf University, Manama, Bahrain. He was awarded the title of “Professor of the Week” by The Financial Times in 2012 and awarded the Best teacher prize at ESSEC in 2017. Professor Nestorovic is featured in Islamica 500. Author of several books on Islamic Marketing, the latest one being Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment, published in 2016 by Springer. He regularly teaches in Paris, Mannheim, Tokyo, Seoul, Singapore, Kuala Lumpur, Bahrain, Amman and Casablanca either for students or companies such as Takeda, Danone, Delphi or Thales. Prof. Nestorovic is based on the ESSEC campus in Singapore since 2011 and is regular guest on news and current affairs programs providing expert commentary. He appears on TV channels such as CNBC, CNA and in newspapers such as Le Monde, Liberation, La Tribune, The National (Abu Dhabi), Jakarta Post, Bangkok Post, The Business Times (Singapore), The Edge (Singapore).

Chong Nyet Chin

Director, Food Safety & Quality - Fairprice Group

Ms Chong holds a Science degree in Chemistry from National University of Singapore, and an MBA from Leicester University, UK. She has over 20 years’ experience in the areas of quality assurance and food safety, well-versed in GMP, HACCP, ISO 9001 and ISO 22000, Organic Standards, six Sigma and Total Quality Management.

As a technical professional, she is currently the Technical Chair of food processing & distribution under Singapore food standard committee. She has been working with government authorities such as SFA and Enterprise Singapore in areas of Cold Chain Management Standards, Organic certification, FMCG standards and Food Safety Regulations. In 2017, she received the Merit award for Quality and Standards given by ESG, endorsing her contributions to the Singapore standards journey.

In her current position in FairPrice, she is responsible for the overall control of the food safety and quality assurance system as well as regulatory management for the Co-operatives. Due to keen interest in quality management systems and strong belief that a strong foundation in system will build a strong brand, she has helped Fairprice in developing the risk management framework and various control measures in fulfilling the vision of assuring food safety from source to store.

Dewi Hartaty Suratty

Chief Executive Officer - Warees Halal Limited

Ms Dewi Hartaty Suratty was appointed as CEO of Warees Halal Limited on 1 October 2017. She has more than 15 years of experience in the Halal industry and was involved in the ASEAN Working Group on Halal Food, MABIMS Special Technical Committee on Halal Development, Singapore Food Standards Committee and the Food Innovation & Resource Centre Advisory Panel. Ms Dewi holds a Masters of Business Administration (With Distinction) from University Hull UK and Bachelor’s Degree (Honours) in Food Science & Technology from the National University of Singapore. At present, Ms Dewi also holds a concurrent appointment as Director (Asset Policy & Endowment) overseeing the development and management of community funds at the Islamic Religious Council of Singapore (Muis), a statutory board in-charge of Muslim affairs.

Dominique Kull

Co-Founder & CEO - SGProtein

Dominique Kull is the Co-Founder and CEO of SGProtein, a novel food technology company focusing on bio-structuring plant proteins for producing a new generation of clean and healthy plant-based meat and fish analogues. SGProtein is co-developing and scaling production for its brand partners around the region.

Dominique is a seasoned Executive, an Engineer by training with an Executive MBA from IMD. Having worked in the food manufacturing industry in Europe, the US, and Asia, he gained in-depth expertise and extensive knowledge in various roles. His passion for food innovation and scaling of new processes led him to move into the new venture where he helps companies to bring their products to the mass market.

Executive Chef Gero DiMaria Mohammed Omar

Executive Chef

Executive Chef Gero DiMaria Mohammed Omar boasts over 33 years of experience in Italian cuisine including stints in many top Italian restaurants in Singapore. Born in London but with Sicilian blood from his father’s side, Chef Gero’s childhood memories of enjoying home-cooked Italian food prepared by his Nonna have significantly influenced the dishes he creates from scratch at Kucina, an award-winning authentic and halal Italian restaurant since 2016. Has cooked for a sitting President Madam Halimah Yacob on numerous occasions.

Chef Iswardy Hamzah

Chef Member, Singapore Halal Culinary Federation (SHCF)

Since working as a barista during secondary school, Chef Iswardy Hamzah has forged a career in the local culinary scene spanning well over two decades. Born and bred in Singapore, Chef Iswardy first cut his teeth at Saint Pierre restaurant in 2004, before moving on to other renowned establishments like L’Atelier de Joël Robuchon, Ma Cuisine, BBR by Alain Ducasse and La Dame De Pic. After an impressive trajectory to the pinnacle of fine dining, he sought a new challenge that would allow him to showcase his expertise differently. His senior roles at Singapore’s top French restaurants had allowed Chef Iswardy to master the fundamentals of French culinary techniques and management principles. He has now found a perfect opportunity at Kee’s, with Chef Andrew Walsh, to offer European and Asian cuisine in a more casual setting. With his wealth of experience and refreshing new concepts, he is poised to leave an indelible mark on Singapore's vibrant culinary landscape.

Irma R. Elizabeth

Product Development - LPPOM MUI

Karin del Rey

Program Director - Big Idea Ventures

Karin is the Program Director for Big Idea Ventures accelerator in APAC, based in Singapore. Before joining BIV she helped build Ula, an Indonesian B2B tech start-up with offices in India and Singapore. At Ula Karin was responsible for driving fundraising efforts up to Series B, leading strategy, corporate development, PR and investor relations and building the company's culture.

Previously she was a management consultant at McKinsey, based in South East Asia, South Africa and Europe, and worked as a Capital Markets banker in London across a wide range of debt solutions (bonds, loans, derivatives). Karin grew up in Spain, graduated from ESADE Business School and has an MBA from INSEAD.

Dr Kalpana Bhaskaran

Deputy Director, Industry Partnerships & Head, Glycemic Index Research Unit & Co-Chair, Applied Nutrition and HealthTec Cluster, School of Applied Science, Temasek Polytechnic

Dr Kalpana Bhaskaran is currently the Deputy Director, industry partnerships and Head, Glycemic Index Research Unit at Temasek Polytechnic, Singapore with over two decades of expertise in the field of food, nutrition and culinary science. She championed the design, planning and implementation of Singapore’s and the region’s first accredited Glycemic Index Research Unit (GIRU) and has completed many clinical trials in this area. She is currently the Principal Investigator for many ongoing nutrition intervention trials and efficacy testing. She has also been appointed as the expert advisor to Ministry of Health, Singapore in relation to sugar reduction from the sugar-sweetened beverages and the launch of the Nutri-Grade label. She is also the industry mentor for young entrepreneurs. Dr. Kalpana holds leadership positions in various organizations, including serving as the President of the Singapore Nutrition & Dietetics Association and Diabetes Singapore. She is also actively involved in work groups such as the Pro-Tem committee for novel foods and ACE consumer panel. Her influence extends globally as an exco member of the Asian Nutrition Society for Sports and Health (ANSSH) and the Federation of Asian Nutrition Societies (FANS). She was conferred the National Day commendation award for recognition of her work and its impact to diabetes management and education in 2014. In 2022 she was conferred the “Exemplary Overcomer Award, which recognises the spirit of risk-taking and perseverance in the pursuit of innovation and new opportunities for growth. In 2023, she was awarded the “Exemplary leader” award for her outstanding leadership style to lead multiple teams with diverse portfolios.

Liza Tan

Head of Scientific & Regulatory Affairs, Food Industry Asia

Liza Tan is the Head of Scientific & Regulatory Affairs at Food Industry Asia (FIA). In her current role, she leads mission-critical projects across a spectrum of regulatory challenges encountered by food and beverage brands, as well as B2B suppliers within the region. She also leads the Halal Food workstream at FIA, facilitating discussions on Halal issues with members of the food industry. Liza holds a degree in Food Technology from Massey University and has over a decade of experience in regulatory affairs, covering the APAC region. She previously worked with Silesia Flavours, Givaudan, and KH Roberts. She has been integral in the implementation and maintenance of Halal Management Systems, involved in new plant setup, and served as the Halal Team Leader. Additionally, she has led the Halal Focus Group at the Flavours and Fragrance Association of Singapore (FFAS), facilitating process and policy improvements for the food industry with Halal agencies such as Majlis Ugama Islam Singapura (MUIS).

Marc Chua

General Manager & Director, The White Label & Restaurant Espoir

Marc Chua is a seasoned professional with extensive experience in hospitality management and business development. Renowned for his innovative thinking and strategic acumen, Marc has excelled in diverse managerial roles throughout his career. Currently, Marc holds the position of General Manager and Director at The White Label & Restaurant Espoir, two highly acclaimed Halal restaurants. As a key member of the management team reporting directly to the board of directors, Marc drives the conceptualization and execution of strategic initiatives aimed at enhancing growth and profitability. Under his leadership, The White Label achieved profitability in its inaugural year, and subsequently, Marc successfully established Restaurant Espoir, which swiftly earned the prestigious "Best Halal Fine Dining" accolade from the Restaurant Association of Singapore in its first year of operation. Notably, Marc secured a collaboration contract for the globally renowned dining experience "Le Petit Chef," elevating the company's status and underscoring the viability of halal fine dining. Prior to his current role, Marc held senior managerial positions at several establishments, including The Garden Kitchen and Posito Restaurant Pte Ltd. At Posito Restaurant, he led digital marketing, partnership initiatives, and brand stewardship, resulting in remarkable sales growth and the introduction of innovative dining concepts. His tenure as Operations Director and Co-founder at Altitude Holdings Pte Ltd showcased his prowess in P&L management, strategic planning, and business development, leading to the company's attainment of multiple prestigious awards.

Chef Martin Yeo

Chef

Chef Martin Yeo. - Spent over 10 years in Europe, Former Chef Instructor at At-Sunrice, Ad Junct Instructor Shatec, Sourdough and Gluten Free Bread Consultant. Lived and trained in Germany, worked several years around Europe. Demo and Application Chef for Eloma Combi Steamers and Baron Kitchen Equipment. Gelato Chef for Ice Team 1927. Vast culinary experience in International Cuisine, Sourdough and Gluten Free products.

Chef Mickael Cornac

Chef

Executive Chef Mika, with more than 20 years of culinary experience and a diploma in hospitality and catering management is a well-travelled chef and now settled in Singapore, his first Asian country. Versatile in classical and modern French cuisines, steak and frites. Currently an active member of the Singapore Halal Culinary Federation. Leading his team at both Singapore and Malaysian French restaurants. A lifelong learning chef, now mastering Asian cuisines to add to his skill set.

Mohammad Noor Hafizuddin Haslir

Innovation and Industry Partner, Warees Halal Limited

Mr Hafizuddin Haslir is the Innovation & Industry Partner Manager at Warees Halal Limited (WHL), a government-linked company within the Muis Group serving as a Halal centre that brings holistic solutions to businesses through Halal advisory, capacity building, international certification, and trade-link services. He is well-versed in megatrends affecting the consumer, food, and halal industry during his involvement in research, certification and growth consultancy projects across the region. He now partners with the domestic and international community to create value for the halal ecosystem, promoting economic, social and environmental growth for the entire supply chain. This ecosystem provides wholesome food and animal welfare for both Muslim and non-Muslim consumers worldwide.

Mohamed Khair Bin Mohamed Noor

CEO, Chief Consultant & Master Trainer, SuChi Halal Consultants

Mr Mohamed Khair Bin Mohamed Noor who has been a business and training consultant since 1994 handling hundreds of consultancy assignments in Singapore, Malaysia, Indonesia and Brunei. His clients include PSA, Jakarta International Container Terminal, Johor Corp, Malaysian Institute of Public Administration or INTAN, Malaysian Government Consulting Arm or MAMPU, Singapore Civil Service College, Singapore Ministries and Agencies, Brunei Government Ministries and Agencies, Bank Indonesia, Islamic Religious Council of Singapore (MUIS), among others. He was also an Associate Consultant to the World Bank from 2000 to 2004 handing compliance and conflict resolution projects in ASEAN. Mr Mohamed Khair represented the Islamic Religious Council of Singapore (MUIS) and the Singapore Malay Chamber of Commerce and Industry (SMCCI) in a halal conference in Taiwan in 2019. He is a regular speaker and resource person in numerous onsite and online seminars, conferences and road shows such as the annual International Syariah Economic Festival (ISEF) and on other halal matters in Indonesia and Singapore organised by Bank Indonesia. In September 2023, Mohd Khair represented Singapore in the World Islamic Entrepreneur Summit (WIES) held at Padang where he provided perspectives during a panel presentation on “Universalising the Halal appeal: Mainstreaming Halal’s Reach in Global Markets.” In Singapore, Mr Mohamed Khair has rendered his consultancy services to many household name food establishments in the halal market in their application for halal certification from MUIS. Mr Mohamed Khair also conducts training locally to help F&B personnel to attain basic knowledge on halal matters. Apart from handling consultancy assignments for halal certification by MUIS in Singapore, Mr Mohamed Khair also handles consultancy assignments for halal certification of products from overseas manufacturers by the Indonesian halal authority (BPJPH) as well as JAKIM, Malaysia’s halal certification authority. Mohd Khair is also the creator for a very popular foodie group, Halal Café and Restaurants in Singapore, on Facebook with more than 200,000 members and participants. Apart from promoting halal F&B businesses, the group has also helped to provide consumer education on the concept, objectives, principles, application and implementation of halal within the local halal market since February 2015.

Muhammad Kamal Bin Khamis

President, Singapore Halal Culinary Federation (SHCF) & Co-Founder, KitchenSq LLP

Current positions: - Co-founder, KitchenSq LLP - Allied Educator (WSQ) - President, Singapore Halal Culinary Federation (SHCF) - EXCO member, World Platform of Islamic Countries Culinary Society (WICS). Kamal began his career as a food service professional in 1995. He received his Diploma in Food & Beverage from the University of Nevada, Las Vegas, and a Diploma in Applied Science in Nutrition and Food Science from Republic Polytechnic, Singapore. With over two decades of experience in the F&B industry, Muhammad Kamal has honed his experience through his positions managing various F&B/Hospitality operations, openings, and events. An Excellence Service Awardee (EXSA), he has been involved in several state and international events such as the International Monetary Fund 2006 and APEC Summit 2009, Kamal has also represented Singapore in Gulfood 2013, Dubai. He has also provided Halal-centric cooking demonstrations and talks at the Japan Halal Expo 2016 in Tokyo; a Halal seminar and cookery demo at Beifang University of Nationalities, Ningxia, China, Halal Gourmet Chef Training in Cape Town, South Africa, with Cape Town Tourism, Halal Conference in Lahore, Pakistan, Cookery Masterclass in Universitas Gadjah Mada, Yogyakarta, Indonesia. Locally, he has contributed to the food service industry through media, broadcasting, prints, webinars, trade shows and also as a keynote speaker on halal matters including a live global virtual masterclass during the Singapore Food Festival 2022 with the Singapore Tourism Board and cookery demonstrations at the Warees Halal Limited and Singapore Manufacturing Federation platforms’ live cookery masterclasses during the Food Hotel Asia 2022. Also, as a certified allied educator, he has provided consultancy and training roles for business chamber beneficiaries, and Halal culinary and baking programs at Peoples’ Association, alongside making several screen appearances locally and internationally. Kamal is also very active in delivering national lifelong learning curriculums (WSQ courses) to the masses in baking, culinary, speciality coffee, and food safety and hygiene.

Nadir Saigol

Managing Director, Saigol & Gulf LTD. Co LLC

Nadir Saigol is at the helm of product innovation as the driving force behind SMITHS Snacks, Dubai’s original snack food manufacturer. Since assuming leadership, he has revolutionized SMITHS Snacks by introducing over 10 new products, all organic, baked, and free from artificial ingredients. Realizing new flavors such as Ghost Pepper Square Crisps, the worlds hottest chips and Honey Butter Balls, one of the most popular snacks in Asia. Under his guidance, Saigol & Gulf has expanded its reach to over 20 countries, setting new standards in the industry. Nadir's commitment to delivering healthy and cutting-edge snack foods reflects his dedication to meeting consumer demands and driving growth. With a keen focus on quality and innovation, he continues to lead SMITHS Snacks towards a future of unparalleled success in the global snack food market. Nadir holds a Masters from New York University and Bachelors from Rollins College, he also holds a degree in Business Development from Shanghai Jiao Tong University.

Nurul Hidayah Abubakar

Assistant Director, Halal Certification - Majlis Ugama Islam Singapura (Muis)

Nurul Hidayah Abubakar is presently the Assistant Director of Halal Certification, a unit under Muis Halal Development that oversees local audits, inspections and enforcement. Nurul is a member of Singapore Foods Standards Committee, representing Muis.

Prior to joining Muis in 2016, Nurul worked with The Hershey Company, Abbott Nutrition and Abbott Manufacturing Singapore in Regulatory and Quality Compliance.

Nurul holds a Master’s Degree in Pharmaceutical Sciences & Technology from National University of Singapore, a Bachelor’s Degree in Applied Science (Food Science) from National University of Singapore and a Diploma (merit) in Applied Food Science & Nutrition from Temasek Polytechnic. She received her primary and secondary education at Madrasah Al-Maarif Al-Islamiah.

Nur Syafiqah Rohayat

Manager, Client Solutions, Warees Halal Limited

Ms. Syafiqah is an experienced Halal auditor and trainer, locally and internationally. With her background in food science (Diploma in Applied Food Science and Nutrition), she ensures applicant’s strict compliance based on Singapore Muis Halal standards. She also holds a Bachelor’s Degree in International Business from Murdoch University. She possesses a wealth of industry-specific knowledge, gained through years of hands-on experience, enabling her to navigate the complexities of product development with confidence and expertise. With more than ten years’ experience in the Halal industry, she has conducted more than 1,000 audits and inspections annually. An expert Halal trainer whom has conducted more than 100 Halal training/ workshop sessions, she is able to mentor and groom interns/ new colleagues to be Halal auditors and trainers. As a highly skilled auditor, she provides certification advisory to local and international applicants in assessing their ability and adhering to the Halal certification requirements.

Nurhafihz Noor

Lecturer, James Cook University Singapore 

Dr Hafihz is a Lecturer in Marketing at James Cook University Singapore with 10 years of industry experience. His research interests include services marketing, technology adoption (AI), and Halal and hospitality, and has been published in over 20 academic articles, book chapters, and industry reports. He serves as an advisor for various organizations and is an editorial board member of several journals including the Journal of Islamic Marketing.

Rachel Ng

Food & Beverage Manager, Southeast Asia, DNV

Rachel is DNV Food & Beverage Manager (S.E.A). She is a food safety professional with 20 years of experience in the food industry and is a certified Lead Auditor in FSSC22000 and ISO 22000. She is an MBA individual and has audited numerous food organisations ranging from manufacturing, retail, catering, transport, flavouring, etc. Her key specialization includes food technology, auditing, training, as well as project management.

Rizal Mustafa

Assistant Manager, Capability Development, Warees Halal Limited

With over 20 years of work experience, Rizal decided to embark on a new professional journey with Warees Halal Limited ever since October 2023, sharing and implementing ways to innovate the ways Halal concepts are being shared and received. Rizal also plans to pursue his studies in Psychology in hopes to understand the human mind better and be a positive impact to society with the knowledge and work experiences he has.

Suhaidah Mohd Kasan Harom

Consultant, Warees Halal Limited.

Suhaidah Mohd Kasan Harom brings over 15 years of extensive experience in capability development in the Health and Halal industry. With a robust background in Food Science and Nutrition, she has spearheaded national health initiatives for children and youth during her tenure at the Health Promotion Board. Recognising the importance of health literacy for all, Suhaidah developed and implemented patient-centric educational programmes, including clinic-based nutrition counselling and community- and school-based nutrition initiatives. Driven by a passion for talent and workforce development, Suhaidah transitioned to the Halal industry in 2015. At Warees Halal Limited, she strived to advance capability development within the Halal sector. Leveraging her expertise, she has orchestrated impactful learning experiences by employing diverse methodologies and digital solutions. Committed to continuous growth and learning, Suhaidah has dedicated herself to lifelong learning initiatives. She pursued advanced education, earning a Master's in Skills and Workforce Development, a Specialist Diploma in Career Counselling, and a WSQ Professional Diploma in Leadership and People Management while contributing to Warees Halal's endeavours. Now, as a freelance capability development consultant, Suhaidah lends her wealth of experience and expertise to Warees Halal, furthering its mission to drive significant advancements in capability development within the Halal industry and beyond.

Uma Rudd Chia

Co-Founder & Executive Creative Director, KVUR

Uma Rudd Chia is the Executive Creative Director and Cofounder of KVUR, a boutique creative solutions agency that does brand, digital and marcom strategy and execution for brands including Hilton, the Ascott Group, DHL, Acuvue and Mercer. A highly awarded creative, Uma is also a sought-after global keynote speaker specialising on the topics creativity and branding, and the use of innovation, Ai, Web 3 and technology to help brands succeed in the real and virtual world. She has spoken at over 19 countries to over 500,000 people over the past years at events organised by Forrester Global, Facebook, Google, She Loves Data, Pause Fest and South by Southwest and various governments of the world. Uma is the founder of The Female Idea, a platform she uses to advocate, mentor and champion female creative leaders in the creative sector. The wife of one husband and the mother of two inquisitive teenagers and two feisty fur babies, Uma has sung in two acapella albums, created her own award-winning phonics programme - Reading PANTS™ and has authored three best selling books. Her Kindle Best Seller, 10 Things Brands Could Do To Survive a Crisis, was described by marketers and the Straits Times Singapore as “the toolkit for brands to take positive action to survive Covid-19”. Uma launched the Spotted Zebra with Penguin Random House March this year. The book on turning things that make you stick out into things that help you stand out, was a huge success. Last year she was also appointed the Co-dean of Spikes Academy - Asia’s most prestigious award show. Uma loves physics, discussions on aliens and wakes up dreaming of walking on Mars.

Verleen Goh

Chief Food Fighter, Alchemy Foodtech

As one of 3 Singaporeans recognised globally for stellar contributions to food sustainability by 50 Next, Verleen helms Alchemy Foodtech as Chief Technology Officer and Co-founder. With her strong background in food technology, Verleen is pioneering innovations that challenge the widely held convention that healthy eating sacrifices flavour and enjoyment. Her visionary approach have given rise to tangible innovations, Alchemy Fibre™️ and Alchemy SweetFibre™️, which have the potential to address significant health concerns related to diet and lifestyle by reducing sugar, carbohydrate and GI load. Armed with the mission to "Make Carbs Good", Verleen has led and grown Alchemy Foodtech into a notable tech venture with solutions that appeal to food businesses by elevating the nutritional profile of everyday staples. Alchemy Foodtech has been recognised locally and internationally, receiving accolades such as Singapore Techblazer's Most Promising Innovation 2023, granted the 2021 DBS Foundation Business for Impact Grant and listed as one of the Top 500 Foodtech companies by Forward Fooding in 2020.