Fresh produce is the epitome of nature’s bounty, offering a kaleidoscope of colors, flavors, and nutrients that nourish both body and soul. The show provides a dynamic platform for farmers, growers, producers, and industry leaders to converge and present the pinnacle of fresh produce.

The fresh produce market in Asia is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2023 to 2028, reaching a value of US$460 billion by 2028

The growth of the fresh produce industry is being driven by a number of factors, including:

• A Global Market Worth Over $600 Billion: The global fresh produce industry is valued at over $600 billion, making it a significant player in the global economy.
• 80% of Consumers Prefer Fresh: Research shows that 80% of consumers prioritize fresh produce when making food choices, underscoring its demand and popularity.
• 25% Reduction in Food Waste: Innovations in supply chain management have led to a 25% reduction in food waste, contributing to a more sustainable food system.

Fresh produce include:

• Cereals
• Grains & Pulses
• Oilseeds
• Fruits
• Vegetables
• Nuts