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Zoran Svetlicic
Partner, Shift
Zoran is a brand strategist and co-founder of Shift., a branding firm with studios in Singapore, Hong Kong and Melbourne. He works with leadership teams of ambitious international and regional companies to help them grow their brands.
With 25 years of experience leading branding programs across North America, Europe and Asia, he brings a global and cross-disciplinary perspective to business problems. His clients include Alibaba, BMW, Citi, Danone, Estée Lauder, Green School, HSBC, Levi Strauss & Co, Maxis, Nestlé, Perfect Day, SAP, Visa and the Singapore Government. Together with his wife he also founded The Adriatic Pantry, a passion project to bring natural food & wine from the Adriatic coast of Croatia to Asia’s foodies.
Before starting Shift., Zoran was a senior strategist at Landor, a WPP MBA Fellow, and held client-side and agency-side roles at Reuters, Organic and Fallon. He holds a Computer Science degree with a specialization in Human-Computer Interaction from the University of Minnesota, and an MBA from the London Business School.
https://www.linkedin.com/in/svetlicic/
