The Asia-Pacific Functional Beverages Market is on a growth trajectory, projected to increase from USD 90.95 billion in 2023 to USD 135.69 billion by 2028, with an 8.33% CAGR during 2023-2028. This growth is driven by the availability of innovative functional drinks and millennial demand.
Major players are introducing products like plant-based and lactose-free options. Health-conscious consumers are favoring low-sugar and natural energy drinks, while functional beverages with added health benefits, like vitamins and minerals, are gaining popularity. Hydration and busy urban lifestyles are also contributing to market growth, with China, Japan, and India as key growth drivers.
The market is segmented by product type, distribution channels, and geography, with a focus on value. Additionally, health concerns, including diabetes, are driving demand for low-sugar and healthier beverage options, and China is a prominent player in this expanding market.
This includes both alcoholic and non-alcoholic drinks, such as:
- Energy drinks
- Soft drinks