Each event’s approach to Better Stands will be individual to the industry that you represent, your geographical location and your own goals. Better Stands is a multi-year programme of continuous improvement at each event cycle.
The programme is divided into three key stages, Bronze, Silver and Gold. For Bronze you simply need to focus all your space only/raw space exhibitors on addressing the first four points on the table in our introductory guide, they would then progress to Silver and finally Gold.
